In the vibrant heart of Victoria Island, Lagos, Lush Hair is transforming the narrative of African beauty with a strong message of inclusivity. At the recent Lagos Fashion Week 2024, the brand showcased its commitment to more than just hair care products; it aims to spark a revolution in how African women of all backgrounds view and celebrate their unique beauty.
The five-day event, themed COMMUNE, marked a significant milestone in Lagos Fashion Week’s history, featuring one of the most diverse model lineups ever seen on a Nigerian runway. Lush Hair Nigeria’s presentation highlighted a remarkable variety of models that embodied the richness of African beauty. From confident plus-size models to an amputee model who defied conventional beauty standards, as well as models representing various skin tones, the runway painted a comprehensive picture of African beauty that resonated deeply with the audience.
“Our roots run deep in the fashion industry,” says Omoruyi Bello-Osagie, Brand Manager at Lush Hair. “We’re not just making products; we’re building confidence and empowering women from all backgrounds to embrace their true selves.” This philosophy was evident during the event, highlighted by the launch of their innovative Hair Treatment line and their groundbreaking model selection, which emphasizes that real beauty transcends boundaries.
The new Hair Treatment range marks a significant advancement in hair care solutions, designed specifically for the diverse needs of African hair. This launch reflects Lush Hair’s dedication to tackling the unique hair care challenges faced by African women while celebrating the versatility of African beauty in all its forms.
